Xerox Come Highly Recommended...
The Challenge
- Produce and deliver high-quality marketing campaigns to hundreds of stores within days – as a matter of course.
- Be more efficient and cost-effective by improving visibility of the marketing supply chain both for Morrisons and its marketing suppliers.
- Meet high quality standards and sustainability objectives.
The Solution
- On-site advisory service to maximise the value of point-of-sale print, labels, publications and back-office materials.
- Xerox management of end-to-end print and fulfilment process, including stock management, colour and quality control and store-specific collation.
- Web-based collaborative workflow tool to connect all campaign stakeholders.
- Detailed management information.
Significant Cost Savings
“Xerox understands retail. They understand the importance of delivering quality work in-store and consistently meet our demands.”
Richard Lancaster
Marketing Director, Morrisons
The Solution
- High-quality campaigns delivered in days within budget.
- Process improvements and greater efficiencies.
- Significant cost savings over four years.
- Improved sustainability with less waste and use of fully recyclable materials.
- Ability to focus on strategic activity, leaving execution to Xerox.
