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    It’s Inkjet, But Not As We Know It

    Ria Green May 17 , 2017


    After inkjet printers were introduced to the market, they soon became popular in the both the consumer and enterprise markets.

    One of the key reasons behind this was the unparalleled print quality of these printers. In addition, inkjet printers also offered home and business users other advantages including affordability, ease of use, light weight machines, and the ability to work with different types of paper.

    But despite these advantages, many consumers and businesses were turned off from buying and using these printers due to a couple of quite major disadvantages. For one, the printer ink of an inkjet printer is expensive. Although the price of the actual printer is relatively low, its overall running cost has been deemed by some users as too steep.

    Inkjet printers also have a tendency to saturate paper, especially when printing images, which can result in the waffling, curling and warping of paper. And the best way to work around this problem is to use a higher grade paper, at an extra cost.

    Other common problems associated with inkjet printers include comparatively slow printing, the tendency of the printer ink to dry up, and the smearing/fading of printouts.

    Acknowledging these shortcomings of the inkjet printer, Xerox unveiled its plan to disrupt the inkjet market by introducing a few key technological changes designed to make inkjet technology more accessible and affordable, especially for print providers.

    During the 2016 drupa printing exhibition, held every four years in Germany, Xerox offered the public a glimpse of inkjet printer technology through its new offerings: the Xerox Brenva HD Production Inkjet Press and the Xerox Trivor 2400 Inkjet Press.

    The Brenva HD is marketed as the perfect entry point into inkjet technology for companies looking for a cost-effective printer with the flexibility of a cut-sheet platform.

    The Trivor 2400, on the other hand, is geared toward companies and users looking for a printer with broader applications like the printing of colour books, magazines, and catalogues.

    During the recent drupa exhibition, Xerox also demonstrated the exciting new technologies which make their new inkjet printers really stand out.

    The Xerox High Fusion Ink is a new ink that enables inkjet printers to eliminate the need for pre- or post-paper treatment when printing on traditional offset coated stocks. With the Xerox Direct to Object Inkjet Printer, users can print directly on 3D objects as small as bottle caps and as large as helmets, the possibilities are endless. Xerox also introduced to the public a clear toner for the Xerox iGen 5 Press's fifth station.

    After the release of both inkjet printers, the Xerox Brenva quickly won the 2016 MUST SEE 'EMS award in the Pressroom Digital Presses category.

    Speak to Zerographic to learn more about how you can utilise inkjet for your customers.

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